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2002 Editorial And Design AwardsAmerican Society of Healthcare Publication Editors
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Unique Advertiser Advantages
American Hospital Association Partnership
The AHA is a dominant force in health care and represents the nation's hospitals and health systems. Health Forum Journal is an AHA publication and is viewed as the industry's leadership magazine.
Strategic Editorial
HFJ is the only publication that focuses exclusively on the future of health care and examines new strategies for changing the future of care delivery. Hospital CEOs, governing board members and senior managers use the magazine to stimulate discussions at strategic planning meetings.
Exclusive Combination-Buy Benefits
HFJ advertisers can take advantage of the Hospitals & Health Networks combination buy and pay only $3,000 (net) for a full-page, 4-color ad. Other advertiser incentive programs are available, as are joint frequency discounts for advertisers in other Health Forum management publications:
Access To Leaders
HFJ often features national speakers and thought leaders who present at national conferences and events. We offer opportunities for sponsorships and special projects that enable advertisers to meet and build relationships with the thought leaders of health care.
This is especially true in 2003 at the Leadership Summit, the world's largest meeting of hospital executives. The Health Forum/American Hospital Association Leadership Summit and the International Hospital Federation (IHF) 33rd International Hospital Congress will be held in San Francisco, CA, on August 2-5. It offers marketers an unusual opportunity to network, build brand exposure and learn first-hand about new opportunities.
Senior-Management Circulation
As a thought leader magazine, HFJ enjoys high readership among health care's leaders. It has a higher concentration of hospital "C" titles and governing board chairpersons than most management journals.
Health Forum Journal offers advertisers unique advantages. Ask your Account Manager for information on how you can use HFJ to capture your share of the hospital market.
We hereby make oath and say that to the best of our knowledge and belief
all statements set forth in this report are true and correct. (8/02)
Kate Confer
Circulation Manager
Mary Grayson
Officer of Company
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Black & White Advertising Rates
Issued: September 2002
Effective: January 2003
| 1x | 4x | 8x | 12x | |
| Full page | $5,040 | 4,830 | 4,440 | 4,230 |
| 2/3 | 3,780 | 3,630 | 3,330 | 3,180 |
| 1/2 | 3,280 | 3,140 | 2,880 | 2,760 |
| 1/3 | 2,520 | 2,430 | 2,220 | 2,120 |
| 1/6 | 1,510 | 1,450 | 1,330 | 1,270 |
Color Surcharge Rates
Color surcharge rates apply for all advertising. If the same color is used for additional pages in the same issue, positions may not be guaranteed. Consult publisher for rates on special inks.
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| 2-color, Standard AAAA | $ 580 | 3- or 4-color Process Spread | $ 2,500 |
| Pantone Matched Color | $ 1,000 | 5th Color | $ 660 |
| Pantone Metallic Inks | $ 1,310 | Bleed | No charge |
| 3- or 4-color Process | $ 1,495 | ||
Closing & Materials Due Dates
Published quarterly. Space Reservations Due: 12/5/02, 3/5/03, 6/5/03, 9/5/03. Ad Materials Due: Six days after space close. Mailing Dates: 1/9, 4/10, 7/10, 10/9.
Advertiser Incentive Programs*
2003 Rate Protection
For rate protection at 2002 rates, send a signed reservation agreement (2 insertion minimum) for 2003 ad space before January 31, 2003, along with an insertion order for at least one insertion that will run in the 2003 Winter issue.
Frequent Advertiser Options
- Run three paid ads and receive a fourth ad of the same size at no additional cost.
- Run two paid ads and receive a third ad of the same size at a 50% discount.
Free Online Banner Ad with Every Full-Page Insertion
Full-page Health Forum Journal advertisers receive a free banner ad on the Health Forum Journal Web site for each quarter that their ad runs.
Advertiser Incentive Program Guidelines
Frequent Advertiser Option: All ads must be placed within the customer's 12-month 2003 contract period. Free ads will run at the publisher's discretion after the paid ad units have run and do not count toward earned frequency. Each free ad is earned on the basis of individual divisional programs. Companies with multiple divisions cannot combine campaigns to earn free ads.
Free Online Banner Ad: Web banner ads will rotate with each Web page renewal among all full-page advertisers in that quarterly issue.
Health Forum Journal & Hospitals & Health Networks Combination Buy
Extend your advertising to executive readers of Hospitals & Health Networks and enjoy a significant discount. Health Forum Journal advertisers are eligible to purchase full-page ads in Health Forum Journal for $3,000 (net) each if they place an equivalent number of full-page ads in Hospitals & Health Networks.
Combination Buy Guidelines: Combination buys apply only to full-page ads purchased on a one-for-one basis with H&HN ads. Pricing is net, and does not include agency commission. Advertisers must supply separate ad material for each publication. Ads may contain different creative. Combination buy ads will run at the publisher's discretion after the matching paid ad page(s) have run in H&HN and the account has been paid in full. Pages do not count toward earned frequency. Cannot be used in conjunction with other discount programs.
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NEW! Roundtable Inserts for Sponsors
Our new roundtable sections ("Executive Dialogue Series") bring together senior executives from hospitals and sponsoring companies who share thoughts and opinions on a pre-determined issue critical for the field. Each roundtable is moderated by a knowledgeable facilitator. The roundtable discussions are edited and packaged into 14-page supplements that are added to Health Forum Journal. Sponsors receive the following benefits:
- One expert per roundtable
- 250 supplement reprints
- Company logo on supplement cover
- Brief corporate and panelist profile in supplement
- Roundtable highlighted on Health Forum Journal Web site
For more sponsorship information and rates, contact Alden Solovy via e-mail or phone: asolovy@healthforum.com, or (312) 893-6818.
Furnished and Reply Postcard Inserts
Contact publisher for rates. Furnished Inserts: Contact the Production Department for complete bindery and shipping requirements prior to printing furnished inserts.
Reply Postcard Inserts: Postcards may be inserted only in combination with a full-page ad in the same issue. All reply postcards must comply with current U.S. Postal Service regulations for business reply mail, and verification is required by the publisher before printing.
Cover and Special Position Rates
2002 advertisers have the right of first refusal for special advertising positions. Once reserved, preferred positions cannot be canceled. Customers reserving special positions who cancel those positions later in the year will be contractually obligated to pay all premiums for all unused positions if those positions are not sold. Special positions can only be guaranteed with premium. Rates include the earned black-and-white rate plus the following additional charges:
| Position | Additional Charge | Schedules Available |
| Back Cover | 20% | 2, 4x |
| Inside Front Cover | 20% | 2, 4x |
| Inside Back Cover | 20% | 2, 4x |
| Table of Contents | 10% | 2, 4x |
Joint Frequency Discounts
Maximize your advertising exposure and reach all your health care management audiences by using the coverage provided through Health Forum journals. Advertisers enjoy a joint-frequency discount when purchasing space in Health Forum Journal and any of the following publications:
| Publication | Annual Frequency | Approximate Circulation/ Audience Profile |
| Hospitals & Health Networks | 12x | 72,000 presidents, "C" title executives, departmental and professional executives in hospitals and integrated delivery networks and HMOs, PPOs, medical clinics and group practices. |
| H&HN's Most Wired MagazineTM | 4x | 37,000 "C" title executives, VP/directors of marketing, planning and development, and multi-hospital system executives in hospitals and and health systems. |
| AHA News | 25x | 21,800 senior management and governing board executives in hospitals and health systems. |
| Trustee | 10x | 27,900 governing board presidents, chairmen, vice-chairmen, treasurers, and other board members in health care institutions. |
| Materials Management in Health Care | 12x | 23,000 vice-presidents, assistant directors and department heads responsible for materials management, central services, infection control and sterilization. |
| Health Facilities Management | 12x | 27,000 vice-presidents, assistant directors and department heads responsible for facility management, plant operations, buildings, maintenance, safety, and telecommunications in health care institutions. |
| Buyers' Guide for the Health Care Market | Annual | 77,600 health care executive management and professional and department heads in health care provider, payer, and vendor institutions. |
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Print Production Specifications
Printing: Web Offset Publication Trim Size: 8 x 10-3/4"
Method of Binding: Saddle Stitched Publication Stock: 50 lb. coated
Standard Unit Sizes
| Space Unit | Inches Wide | Inches Deep |
| Full Page | 7" | 10" |
| 2/3 Page | 4-1/2" | 9-1/2" |
| 1/2 Page island | 4-1/2" | 7-1/2" |
| 1/2 Page horizontal | 7" | 4-7/8" |
| 1/2 Page vertical | 3-3/8" | 9-1/2" |
| 1/3 Page horizontal | 4-1/2" | 4-7/8" |
| 1/3 Page vertical | 2-3/16" | 9-1/2" |
| 1/4 Page | 3-3/8" | 4-7/8" |
| 1/6 Page | 2-3/16" | 4-7/8" |
| Bleed Size | Trim Size | |
| Bleed Page | 8-1/8 x 11" | 8 x 10-3/4" |
| Bleed Spread | 16-1/4 x 11" | 16 x 10-3/4" |
Digital File Formats: QuarkXpress, hi-res PDF, PDF/X-1a, TIFF-IT/PI, PageMaker, Illustrator, or Photoshop are acceptable. Advertiser must include all related files required for output, including EPS or Tiff images, and Adobe and non-Adobe Postscript Type 1 fonts. All color must be in CMYK mode. Do not embed an EPS file in another EPS file. Files must be prepared so that upon opening, all elements will be positioned correctly. It is suggested that the "Collect for Output," or similar function, be used prior to sending files to ensure proper linkage of graphics and fonts.
Media: Deliver files on CD, Zip or Jaz disks. All disks are to be labeled with the name of the advertiser, the publication title and issue date, the ad title or ID number, and the name and phone number of a production contact should there be a problem with the files.
Requirements: The following must be included with all digital advertising files:
1. A printout of the disk contents.
2. A complete list of Postscript fonts used in producing the file and included on the supplied disk--TrueType fonts are not acceptable.
3. A composite, actual sized laser proof that accurately represents the ad as supplied on the disk. If proofs are not actual size, indicate on the proof the enlarged or reduced size. The proof should clearly specify tints, color breaks, illustration ID, etc.
4. Convert all 4-color scans to CMYK. Provide black & white art as EPS format files.
5. The document should be set up at the actual trim size of the ad with bleeds extending 0.125" from the trim. All live matter on bleed ads should be kept a minimum of 0.25" from the trim.
It is assumed by Health Forum that all digital advertising files submitted for publication will perform in a satisfactory manner without any additional work required on the part of the publisher. If the materials supplied do not meet requirements, or it is necessary that Health Forum perform additional work to properly prepare the material for press, the advertiser will be billed for all costs incurred.
Film Formats: Ad film will be converted to a digital format. Provide negatives, one piece per color, in exact register and identified by color. Multiple color advertising must have four center-line register marks located 1/4" outside the trim area.
Proofs: Color proofs must be included with all 4-color advertising--Approval or Iris digital proofs; matchprint or cromalin analog proofs--and be SWOP compliant. Advertiser will be billed for the cost of proofing if it is not supplied.
Ink Density: Total ink density should not exceed 300% for 4-color files, with a maximum screen tone value of 85% for any one color. Any value exceeding 85% should be made a solid. Total ink density for 2-color advertising should not exceed 190%.
Furnished Inserts: Contact the Production Department for complete insert specifications and requirements.
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Production Contacts
Print:
Martin Weitzel
(312) 893-6831
E-mail: mweitzel@healthforum.com
Web:
Peggy DuMais
(312) 893-6832
E-mail: pdumais@healthforum.com
Mailing Instructions
Send insertion orders, film, proofs, and correspondence to:
Display Advertising:
Health Forum Journal Advertising Department
Health Forum, Inc.
One North Franklin, 28th Floor
Chicago, Illinois 60606
Phone: (312) 893-6846 Fax: (312) 422-4600
E-mail: cwhite@healthforum.com
Web Production Specifications
500 x 65 pixels. jpeg or GIF file (no limitations on file size or rich media). Please indicate what publication the banner is for, and include URL or e-mail address for hypertext link. Provide name and phone number of contact person (if technical help is required) and send files via e-mail to pdumais@healthforum.com.
Web Site Sponsorships
Gain a strategic advantage by being one of six possible sponsors of the Health Forum Journal Web site. Sponsors receive a banner ad at the bottom of the Forum Journal page and the top of each subsequent page. Your banner ad links prospects directly to your company Web site or e-mail address. Each banner rotates to a different sponsor each time a page is downloaded from the Web server.
| 6 Months | 12 Months | |
| Sponsor Rates (net): | $3,500 | $4,300 |
Sponsor guidelines: Sponsorship must be paid in full at the time of ordering. Sponsors have the first right to renew sponsorships at the end of the contract period. See production specifications section for additional details.
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General Regulations
Earned Rates: Frequency discounts are earned on the basis of total advertising placed within a 12-month contract period. The earned rate is determined by the number of pages, each page of an ad unit, each side of a full run insert, or each fractional page counted as one page.
Agency Commission: 15% of gross billing allowed. Agency commission does not apply to accounts paid later than 30 days of invoice date.
Payment of Invoices: Payment terms for e-commerce companies are payment in advance. Payment terms for other companies are net 30. It is understood that the advertiser and agency are jointly and severally liable for the payment of invoices for advertising published hereunder. Advertising will not be placed if invoices are more than 60 days past due.
Publisher Approval: All advertising is subject to publisher approval. The publisher reserves the right to reject or cancel any advertisement, insertion order, or contract at any time. The American Hospital Association and its publications will not endorse advertising in any manner. Use of HFJ excerpted editorial in advertising copy is subject to approval by publisher.
Advertising Acceptance: Advertisements are accepted for publication entirely on the representation that the agency and/or advertiser are authorized to publish the contents thereof. Advertisers agree to indemnify, defend, and save harmless the publisher any claims or actions based on or arising out of any matter of any kind contained in such advertising, or the unauthorized use of any person's name or photograph, or any sketch, map, words, labels, trademarks, copyrighted matter, or libelous statement, in connection with advertising purchased according to the terms of this rate card.
Copy Regulations: Use of Health Forum Journal editorial material in advertising copy must be approved by the publisher and the contributing author. The American Hospital Association will not endorse advertising. Publisher may reject advertising that is not suitable for publication. Advertising that simulates editorial content must carry the word "Advertisement" in 12-point type.
Publisher Liability: Publisher shall not be subject to any liability whatever for any failure to publish or circulate all or any part of any issue or issues because of strikes, work stoppages, accidents, fires, acts of God, or any other circumstances not within the control of the publisher. Publisher shall not be liable for errors made in key numbers, Reader Service listings, or Advertiser's Index, or for costs and damages if for any reason publisher fails to publish an advertisement.
Rate Definition: Rates are based on the number of insertions of one page or less used in a 12-month contract period.
Short-Rate and Rebate: Advertisers will be short-rated if they do not use the amount of space on which their advertising has been billed during their 12-month contract period. Advertisers will be rebated if they earn a better frequency rate during that period.
Ad Format and Placement Policy: Advertising is fully interspersed throughout the magazine. Advertising is rotated throughout.
Cancellation Policy: Contracts and orders for insertions are due by the closing date of the issue, and cannot be canceled after that date.
Other Conditions: No conditions, printed or otherwise, appearing on contracts, order, or copy instructions that conflict with the provisions of this rate card will be binding on the publisher.
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Contacts
| Publisher Mary Grayson (312) 893-6817 mgrayson@healthforum.com |
Associate Publisher Alden Solovy (312) 893-6818 asolovy@healthforum.com |
| Managing Editor Richard Hill (312) 893-6863 rhill@healthforum.com |
Director, Advertising Sales and Marketing Mark Harju (312) 422-2114 FAX (312) 422-4600 mharju@healthforum.com |
Sales Offices
| West Dana Eschen 4828 Matley Rd. La Cañada, CA 91011 (800) 944-1634 FAX (818) 541-1757 neschen@msn.com |
Central West Lisa Schulte 1062 Dutch Mill Dr. Manchester, MO 63011 (800) 453-9706 FAX (636) 227-8892 lschulte18@msn.com |
| Central East Randy Knotts One North Franklin Street 28th Floor Chicago, IL 60606 (312) 893-6815 FAX (312) 422-4600 rknotts@healthforum.com |
East M. J. Mrvica Associates, Inc. 2 West Taunton Ave. Berlin, NJ 08009 (856) 768-9360 FAX (856) 753-0064 mailto:mjmrvica@mrvica.com |
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